Whitepaper — BRANDEXA

1.Abstract

BRANDEXA is a blockchain-integrated engagement reward platform that converts user attention and activity into a measurable, transferable digital asset — BRX. Rather than relying on speculative trading, BRX derives its early scarcity from a deterministic, user-count–driven halving schedule modelled after Bitcoin's emission design, adapted for the attention economy.

Users earn BRX by completing three verifiable actions: initiating a 24-hour mining session, claiming a daily pulse reward, and building an active referral network. Every reward is calculated from open, auditable formulas described fully in this document. There are no hidden allocations, no undisclosed emission curves, and no team pre-mine beyond what is stated in Section 11.

2.Problem Statement

Digital platforms generate billions of dollars in value from user engagement — yet users receive nothing. Advertising platforms monetise attention; social platforms monetise content; brand campaigns monetise reach. The creator who drives traffic, the advocate who shares links, and the early adopter who spreads the word are all uncompensated.

Existing "earn while you use" projects suffer from three structural failures:

Hyperinflation. Flat token emission with no supply constraint produces inflation that erodes holder value.
Opaque calculations. Most platforms publish reward rates in marketing copy but do not expose the actual calculation. Users cannot independently verify what they earn.
Zero decay incentive. Without a mechanism that makes early participation more rewarding than late participation, there is no economic reason for users to join early.

3.Solution

BRANDEXA addresses all three failures:

Verifiable scarcity. The base mining rate halves every time total registered users crosses a fixed milestone, creating a supply curve that rewards early adopters proportionally.
Transparent maths. Every reward formula is published in this document in full.
Multi-channel earning. BRX flows from three independent channels: continuous mining, daily claims, and referral bonuses — each governed by separate, additive formulas.

4.Token Economics

Property	Value
Token Name	BRANDEXA Coin
Ticker	BRX
Decimals	8
Total Supply (hard cap)	1,000,000,000 BRX
Network	ERC-20 / BEP-20
Burn on Withdrawal	1% of each withdrawal burned
Burn on Brand Tasks	10% of each task reward burned

Circulating Supply = Total Mined − Burned − Staked

5.Mining System

5.1 How Mining Works

A user starts a 24-hour mining session by tapping the Mine button. The session runs automatically. At expiry — or when the user taps again — the session settles and earned BRX is credited to their balance.

5.2 Rate Formula

TotalRate = (BaseRate + TeamBonus + ActivityBonus) × SeasonMultiplier

BaseRate(epoch) = 1.0 / 2^epoch BRX/hr
TeamBonus = min(activeReferrals × 0.005, 0.05) BRX/hr
ActivityBonus = streakBonus + taskBonus

Streak	Bonus	Tasks Today	Bonus
≥ 30 days	+0.050 BRX/hr	≥ 3 approved	+0.050 BRX/hr
≥ 7 days	+0.020 BRX/hr	≥ 1 approved	+0.025 BRX/hr
< 7 days	+0.000 BRX/hr	0 tasks	+0.000 BRX/hr

5.3 Session Earnings

SessionEarned = TotalRate × min(ElapsedHours, 24)

6.Daily Pulse Rewards

PulseReward = (Base × StreakMultiplier) + TeamBoost

Base = 1.0 BRX
StreakMultiplier = min(1 + streak × 0.05, 2.0)
TeamBoost = min(activeTeam × 0.1, 1.0) BRX

Streak	Multiplier	Base × Mult
0 days	1.00×	1.00 BRX
10 days	1.50×	1.50 BRX
20+ days	2.00×	2.00 BRX (max)

Maximum possible pulse reward: 3.0 BRX (2.0 streak max + 1.0 team max). Cooldown: 24 hours.

7.Referral & Team System

7.1 Referral Bonus (epoch-scaled)

ReferralBonus(epoch) = 0.25 / 2^epoch BRX per referee pulse

Epoch	Referral Bonus per Pulse
0	0.2500 BRX
1	0.1250 BRX
2	0.0625 BRX
5	0.0078 BRX

8.Halving Schedule

BaseRate(epoch) = 1.0 / 2^epoch BRX/hr
ReferralBonus(epoch) = 0.25 / 2^epoch BRX

Epoch	Users Required	Mining Rate	Referral Bonus
0 (Genesis)	0	1.0000 BRX/hr	0.2500 BRX
1	1,000	0.5000 BRX/hr	0.1250 BRX
2	5,000	0.2500 BRX/hr	0.0625 BRX
3	10,000	0.1250 BRX/hr	0.0313 BRX
4	25,000	0.0625 BRX/hr	0.0156 BRX
5	50,000	0.0313 BRX/hr	0.0078 BRX
6	100,000	0.0156 BRX/hr	0.0039 BRX
7–12	250K → 10M	0.0078 → 0.0002	Diminishing

An epoch-0 miner earns 4,096× more per hour than an epoch-12 miner.

9.Staking

Users may lock BRX into staking positions to earn passive APY. Staked BRX is removed from circulating supply. APY rates are governed by platform parameters and may be adjusted via governance vote.

10.Governance

BRX holders may vote on proposals covering TeamBonus caps, SeasonMultiplier for campaigns, platform fee structures, and protocol upgrades. Operates on a one-token-one-vote model. Proposals require a minimum participation threshold to pass.

11.Token Distribution

Pool	%	BRX Amount	Notes
Community (Mining + Brand)	60%	600,000,000	Emitted via halving schedule + brand task rewards
Core Team	22%	220,000,000	12-month cliff · 24-month linear vesting
Platform Reserve	12%	120,000,000	Ops, audits, exchange fees. Quarterly unlock over 2 years
Liquidity Pool	6%	60,000,000	BRX/USDT DEX pair. 6-month lock post-listing
Total	100%	1,000,000,000	Hard cap. No further minting.

Core Team allocation: 12-month cliff, then 24-month linear vesting. No team BRX claimable before month 12 from TGE. All vesting wallet addresses will be publicly disclosed at TGE.

12.Technical Architecture

Service	Technology	Role
API Server	Node.js, Express, Prisma	Reward logic, auth, mining, halving
Web App	Next.js 15 (App Router)	User-facing PWA
Admin Panel	Next.js (separate build)	Operations, force-halvings
Mobile	Capacitor (Android/iOS)	Native shell
Database	PostgreSQL + Prisma ORM	All persistent data
Cache	Redis	Session, rate, halving cache
Queue	BullMQ	Async referral bonus processing

13.Roadmap Summary

See full roadmap →

Phase 1 (Complete): Core platform, mining, halving, APK
Phase 2 (In Progress): Campaigns, on-chain token, staking, iOS
Phase 3 (Planned): TGE, exchange listings, withdrawal, Web3

14.Risk Disclosures

This whitepaper is for informational purposes only. It does not constitute financial advice, an offer to sell, or a solicitation to buy any token.

Technology risk. Software systems contain bugs. Security audits reduce but cannot eliminate this risk.
Market risk. The value of BRX after TGE is determined by open market forces and is not guaranteed.
Regulatory risk. Cryptocurrency regulations vary by jurisdiction. Users are responsible for local compliance.
Emission changes. Reward rates outside the halving formula may be adjusted via governance. Changes are communicated in advance.
No guaranteed returns. Earning BRX requires ongoing activity. Platform usage does not guarantee a positive return in any fiat equivalent.

BRANDEXA Whitepaper